NFL Keeps Social Justice Messaging Front and Center for Sixth Straight Season

The NFL is doubling down on social responsibility as it enters its sixth straight season of on-field social justice messaging. Every team will feature a message in one end zone at their home games, choosing from four options: “End Racism,” “Stop Hate,” “Choose Love,” or “Inspire Change.” Across all games, the opposite end zone will continue to display “It Takes All of Us.” The only update from 2024 is that “Inspire Change” replaces “Vote.”

These end zone messages complement ongoing campaigns like Salute to Service and Crucial Catch, which will appear in select games throughout the season.

“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,” said Anna Isaacson, the NFL’s senior vice president of social responsibility. “For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport.”

The league is also carrying “End Racism” and “It Takes All of Us” to the international stage for the second straight season, keeping its social messaging visible to a global audience.

The reigning Super Bowl champion Philadelphia Eagles will kick off the season with “Choose Love” in their end zone for their opener against the Dallas Cowboys on Sept. 4. Eagles players will rotate all four messages throughout the season. The “Choose Love” campaign, introduced in 2022, gained traction after a tragic shooting at a Buffalo supermarket and has become a unifying message of healing and hope. Players continue to display it voluntarily on helmet decals.

“Choose Love continues to resonate across the league,” Isaacson said. “It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.”

Since 2017, the NFL’s Inspire Change initiative has distributed more than $460 million to grant partners and grassroots organizations. The program has supported over 650 nonprofits and 2,100 players and alumni, funding mentorship, workforce development, and food insecurity programs.

What This Means for the NFL and Fans

The NFL is reinforcing that social responsibility isn’t a side project—it’s now part of the league’s identity. For players, the messaging allows them to showcase causes they care about directly on the field, providing a visual reminder to fans that football can be a platform for unity and change. For fans, these initiatives highlight that the league is aiming to connect with communities beyond the game, keeping meaningful conversations about social justice in the spotlight while combining them with football culture.